Tuesday, 3 March 2015

MKT 500 Assignment 3: Part C: Your Marketing Plan

Assignment 3: Part C: Marketing Plan

1. Develop the company's branding, pricing, and distribution strategy.

Branding Strategy Fresh Drinks Company serves various customers in the international market. The focus on preparation of non-carbonated drinks made the company develop branding, pricing and distribution strategies that helped meet its goals and objectives. Not only is the recognition of the enterprise in the market the only branding strategy, but also the experience of existing clients plays an important part in the branding strategies of the company. The brand of a corporation is used in passing information to their potential clienteles in the market (Coyle, C. Langley, Novack, & Gibson., 2009).


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