Sunday, 27 July 2014

BUS 508 Assignment 3: Promotional and Advertising Strategies

Assignment 3: Promotional and Advertising Strategies

Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected The product category that I have selected is the sports apparel category, and the companies of concern in this category are Nike and Puma. To start with, Nike advertising and promotional strategy is in numerous ways the reason for the success of the company. Generally, the company is now positioned as a premium-brand. The company attracts customers with promotional strategies centering on its brand image. The brand image consists of the advertising slogan and logo: “Just do it”. Majorly, the company promotes its products though magazines, T.V. ads, and numerous player sponsorships. A big portion of Nikes promotional strategies is player sponsorships. 


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