Wednesday, 30 April 2014

LEG 500 Assignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

Assignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

 

Ethical issues in Marketing and Advertising, Intellectual Property, and Regulation of Product Safety

Ethics are the values and moral principles that govern and guide the decisions and actions of a group or an individual. They give directions on how to act justly and rightly when faced with moral issues and dilemmas. They are various ethical issues that relate to marketing and advertising, intellectual property, and regulation of product safety. The ethical framework in marketing involves five guidelines that relate to the ethical issues in question. First, it is prudent to understand that ethics is concerned with personal values and moral principles. Second, laws are the society’s standards and vales that may be enforceable in the court of law. Another consideration is that there are numerous scenarios in which judgement would play a huge role in legal and ethical boundaries. In addition, actions and decisions that are legal technically may be viewed as unethical while actions that may be considered to be ethical may not be regarded as legal.

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