Wednesday, 30 April 2014

BUS 599 Assignment 3: A New Strategy for Kodak

Assignment 3: A New Strategy for Kodak

Student’s Name

Strayer University



Date of Submission


Assignment 3: A New Strategy for Kodak

Establish five (5) key objectives for Eastman Kodak that encompasses the operational, financial, human resource aspects of the business. Next, argue that each of the established objectives is essential to the success of the company within the Cloud service industry

Eastman Kodak established various objectives that are critical in attaining a competitive advantage in the competitive cloud industry. On the fore, the company aimed at sustaining the lead in technological developments. The cloud service industry has seen the emergence of new technologies such as digital imaging. Kodak desire is to attain the first mover advantage in new technologies. A company that becomes the first to release new products in the market usually gain trust from the employees as far as originality and quality is concerned. Second, mass production is an essential objective of Eastman Kodak. The company has been operation in many countries for decades. Mass production is essential in order to service its traditional local and global market (Amit & Zott, 2012). Generally, the company has been relying on its traditional silver halide photography. Mass production is necessary to sustain its target annual revenue. 


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