Wednesday, 30 April 2014

BUS 599 Assignment 2: Executing Strategies in a Global Environment: Examining the Case of Federal Express

Assignment 2: Executing Strategies in a Global Environment: Examining the Case of Federal Express

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Assignment 2: Executing Strategies in a Global Environment: Examining the Case of Federal Express

Analyze Federal Express’s value creation frontier, and determine which of the four building blocks of competitive advantage the company needs in order to continue to maintain above-average profitability. Provide a rationale to support the response

FedEx has been in the logistic industry for more than three decades. The basis of the company’s strategic competitiveness is on careful development of delivering speed and reliability. This is the main competency of the company has it strives to keep up with the dynamic global business environment. Federal Express creates value to its customers through the speedy delivery services. This based on the fact that some companies do keep an accurate record of their resource requirements. They may need some of the items urgently. Federal Express was the first company to start the fast delivery program where customers are able to get their parcels or products in a day. Even thou this program were offered at premium prices, the services were fast and reliable. 

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