Wednesday, 30 April 2014

BUS 599 Assignment 1: Yahoo and Amazon: Building a Competitive Advantage

 

 

Assignment 1: Yahoo and Amazon: Building a Competitive Advantage

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Assignment 1: Yahoo and Amazon: Building a Competitive Advantage

Describe, in brief, the histories of both of Amazon.com and Yahoo.com, and determine the core business of each Yahoo and Amazon have been seeking to have a competitive advantage for years. Since they were incorporated, the companies have experienced a mix of challenges and success as they strive to gain market share. To start with, Yahoo was established in 1995. Yahoo is one of the global technology companies that compete for the growing number online users in the recent world.  The company delivers digital content and experiences on various platforms including mobile devices. Furthermore, the company provides properties and online services. Marketing services is a major business for the company. Generally, the company earns revenues from text-based links to advertisers, search advertising, display advertising, and other essential sources.

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