Wednesday, 30 April 2014

BUS 508 Assignment 1: Corporate Responsibility and Marketing Strategies

Assignment 1: Corporate Responsibility and Marketing Strategies

Student’s Name

Strayer University

Course

Professor’s Name

Date of Submission

 

Assignment 1: Corporate Responsibility and Marketing Strategies

Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position

Ethical and social responsibility is an important issue in the organization. The reputation and image of the company depends on the effectiveness of social and ethical responsibility. Generally, Apple has been effective in its ethical and social responsibility. After the deaths at Chinese manufacturer Foxconn in 2010, Apple has identified and reported of toxic conditions, child labor violation, and other issues that involve violation of code of standards and ethics (AppleInc, 2012). To start with, the company has been economically responsible. The company has a responsibility to be profitable. This is as far as the shareholders are concerned. The company has been able to account for its revenue and expenditures. Second, the company is legally responsible. Apple has take action against unethical behaviour within its premises. For example, the company has ceased the use of child labor in its facilities, subsidiaries and partners.

0 comments:

Post a Comment

Note: only a member of this blog may post a comment.