Wednesday, 30 April 2014

BUS 508 Assignment 1: Corporate Responsibility and Marketing Strategies

Assignment 1: Corporate Responsibility and Marketing Strategies

Student’s Name

Strayer University

Course

Professor’s Name

Date of Submission

 

Assignment 1: Corporate Responsibility and Marketing Strategies

Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position

Ethical and social responsibility is an important issue in the organization. The reputation and image of the company depends on the effectiveness of social and ethical responsibility. Generally, Apple has been effective in its ethical and social responsibility. After the deaths at Chinese manufacturer Foxconn in 2010, Apple has identified and reported of toxic conditions, child labor violation, and other issues that involve violation of code of standards and ethics (AppleInc, 2012). To start with, the company has been economically responsible. The company has a responsibility to be profitable. This is as far as the shareholders are concerned. The company has been able to account for its revenue and expenditures. Second, the company is legally responsible. Apple has take action against unethical behaviour within its premises. For example, the company has ceased the use of child labor in its facilities, subsidiaries and partners.

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BUS 599 Assignment 4: Capstone Project

 

 

Assignment 4: Capstone Project

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Assignment 4: Capstone Project

Evaluate the superiority of each company’s organizational competencies in terms of entrepreneurial capabilities, organizational design capabilities, and strategic capabilities geared toward increased performance and profitability. Include one (1) example of such superiority from each company to support the response. Organizational competencies are essential for any organization in sustaining its competitive advantage and superiority. Samsung and Apple Inc have various distinctive competencies that have enabled them to maintain huge profitability in both the smartphones and electronic industry. To start with, Samsung has a comprehensive organizational structure due to the numerous products it offers. The company manages each of the product division separately to enhance efficiency and effectiveness. In the past, the company was behind Apple as far as the smartphone market is concerned. Nonetheless, with improvement in its organizational competencies, the company has been able to improve its competitive advantage (Amit & Zott, 2012). 

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BUS 599 Assignment 3: A New Strategy for Kodak

Assignment 3: A New Strategy for Kodak

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Strayer University

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Assignment 3: A New Strategy for Kodak

Establish five (5) key objectives for Eastman Kodak that encompasses the operational, financial, human resource aspects of the business. Next, argue that each of the established objectives is essential to the success of the company within the Cloud service industry

Eastman Kodak established various objectives that are critical in attaining a competitive advantage in the competitive cloud industry. On the fore, the company aimed at sustaining the lead in technological developments. The cloud service industry has seen the emergence of new technologies such as digital imaging. Kodak desire is to attain the first mover advantage in new technologies. A company that becomes the first to release new products in the market usually gain trust from the employees as far as originality and quality is concerned. Second, mass production is an essential objective of Eastman Kodak. The company has been operation in many countries for decades. Mass production is essential in order to service its traditional local and global market (Amit & Zott, 2012). Generally, the company has been relying on its traditional silver halide photography. Mass production is necessary to sustain its target annual revenue. 

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BUS 599 Assignment 2: Executing Strategies in a Global Environment: Examining the Case of Federal Express

Assignment 2: Executing Strategies in a Global Environment: Examining the Case of Federal Express

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Assignment 2: Executing Strategies in a Global Environment: Examining the Case of Federal Express

Analyze Federal Express’s value creation frontier, and determine which of the four building blocks of competitive advantage the company needs in order to continue to maintain above-average profitability. Provide a rationale to support the response

FedEx has been in the logistic industry for more than three decades. The basis of the company’s strategic competitiveness is on careful development of delivering speed and reliability. This is the main competency of the company has it strives to keep up with the dynamic global business environment. Federal Express creates value to its customers through the speedy delivery services. This based on the fact that some companies do keep an accurate record of their resource requirements. They may need some of the items urgently. Federal Express was the first company to start the fast delivery program where customers are able to get their parcels or products in a day. Even thou this program were offered at premium prices, the services were fast and reliable. 

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BUS 599 Assignment 1: Yahoo and Amazon: Building a Competitive Advantage

 

 

Assignment 1: Yahoo and Amazon: Building a Competitive Advantage

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Assignment 1: Yahoo and Amazon: Building a Competitive Advantage

Describe, in brief, the histories of both of Amazon.com and Yahoo.com, and determine the core business of each Yahoo and Amazon have been seeking to have a competitive advantage for years. Since they were incorporated, the companies have experienced a mix of challenges and success as they strive to gain market share. To start with, Yahoo was established in 1995. Yahoo is one of the global technology companies that compete for the growing number online users in the recent world.  The company delivers digital content and experiences on various platforms including mobile devices. Furthermore, the company provides properties and online services. Marketing services is a major business for the company. Generally, the company earns revenues from text-based links to advertisers, search advertising, display advertising, and other essential sources.

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BUS 519 Assignment 2: Risk Management Plan

Assignment 2: Risk Management Plan

Student’s Name

Strayer University

 

Assignment 2: Risk Management Plan

Prepare the Scope and Objectives of the Risk Management Process section of the Risk Management Plan based on the facts presented in the case study Risk management process is an important aspect of the organization. There are various threats that may impede the organization’s success. For example, the scenario in the case study may make the company lose a number of loyal customers; hence, reduction in sales revenue. The scope and objectives of the risk management process should be in line with the overall risk managements plan. They are important elements in providing the guidelines for the management in the implementation of the risk management plan. The main objective of the risk management process is to develop a method to monitoring, evaluating, and managing the risks in the entire project life.

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BUS 519 Assignment 1: Assess Organizational Readiness

 

Assignment 1: Assess Organizational Readiness

Student’s Name

Strayer University

 

Assignment 1: Assess Organizational Readiness

Critical Success Factors in the Case Study

Critical success factors are significant areas of a project, which should be conducted well if the company is to achieve the goals, objectives, and mission of the business (StrayerUniversity, 2011). By determining the critical success factors, the company may create a common and valuable point of reference to assist in directing and measuring the success of the project or the business. Furthermore, the CFSs assist everyone in the project team to understand the issues that are most important. This assist the project team to conduct the project work in the right context. Consequently, they are able to work together towards the overall goals and objectives of the organization. The critical success factors apply to the facts in the case study. There are several significant critical success factors that are important in the case study. 

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MKT 500 Assignment 2: Part B: Your Marketing Plan

Assignment 2: Part B: Your Marketing Plan

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Executive Summary

The marketing plan is an essential issue in success of any organization. Fresh Drinks Company is a new entrant in the non-alcoholic beverage industry. The company has identified a marketing gap in providing the non-carbonated drinks, which is healthier as compared to the existing global brands. This marketing plan seeks at identifying the marketing strategies and approaches that the company has used or seek to implement to sustain its position in the soft drinks industry. The branding strategy of the company focuses on healthy products to position itself against the competitors. In addition, the company has embraced a competition based and low cost pricing strategy to gain a competitive advantage. The company competes with strong brand such as Coca-Cola and Pepsi. With this in mind, the company uses the differentiation strategy to gain the market leadership of the non-carbonated soft drinks. Apart from the competitors, there are other salient macro environmental issues that affect the performance of the company. The company’s implementation strategy is in line with its five year expansion plan to achieve the organizational goals and objectives. Social media tools are some of the strategies that can be attributed to the success of the company. There have less cost, and have a wider coverage. In order to effectively implement the marketing plan, performance standards, monitory methods, and financial controls are in place to prevent deviations from the set plan. Generally, the company has the potential to succeed with respect to the marketing plan objectives. The integrated marketing communications would be critical in delivering the marketing message of the company. Therefore, the marketing plan is in line with the general organization objectives of gaining a competitive advantage.

 

 

Assignment 2: Part B: Your Marketing Plan

Company’s Mission Statement and Company Introduction

Company Introduction

The name of the hypothetical company is Fresh Drinks Company. The core business of the company is to prepare and serve fresh drinks to a variety of customers across America and the international market. The idea to start the company can be attributed to the changes in health life styles in the recent world (Ferrell, 2014). Carbonated drinks such as Coke are decreasing in popularity. Many of the soft drinks consumers are now conscious of their health, and on the effects of the carbonated soft drinks. This led to the creation of the company to take advantage of the growing market for the non-carbonated drinks. The headquarters of the company is in Orlando, Florida. Since its inception, the company has witnessed substantial growth in its market share and expansion into the global soft drink market. The long-term plan of the company is to expand into the international market. On the other hand, the short-term plan is to increase its daily capacity to meet the ever increasing demand for the company’s products.

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MKT 500 Assignment 1: Part A:  Your Marketing Plan

Assignment 1: Part A:  Your Marketing Plan

Student’s Name

Strayer University

 

 

 

Table of Contents

Executive Summary. 3

Company Background. 4

Environmental Analysis. 4

Political Forces. 4

Economic Forces. 5

Social Forces. 5

Technological Forces. 6

Competitive Forces. 6

Primary and Secondary Target Market 6

Primary Target Market 7

Secondary Target Market 7

Branding Strategy. 7

Performance Analysis. 8

Quantitative Marketing Objectives. 8

Qualitative Marketing Objectives. 9

SWOT Analysis. 9

Strengths. 9

Weaknesses. 9

Opportunities. 10

Threats. 10

Marketing Strategy for the Products. 10

Positioning Statement 11

Marketing Science of Customer Behaviour 12

References. 13

 

 

 

 


 

Executive Summary

 

This is a marketing plan for Fresh Drinks Company. Fresh Drinks is a company in the soft drink industry. It manufactures non-carbonated soft drinks. The company operates in a dynamic business environment. The political, economic, social-cultural, legal, technological, and competitive forces affect the activities of the company. Particularly, changes in the health lifestyles of consumers play a great role in the marketing plan of the company. The marketing plan targets a wide range of consumers. However, the ageing population and people with obesity are a significant target market for the company. The company’s products are favourable to their health. Furthermore, the branding strategy of the company focuses on health issues. This makes the company distinct in the market as it offers products that are commensurate to the current needs of the customers. This approach to the market would assist the company to gain a larger market share of the ageing population and the sick. Increase in market share would increase the company’s revenues, and ultimately profitability of the company. Consequently, there will be high returns available to the shareholders. In this regard, the company can capitalize on its strengths and weakness to achieve a high competitive advantage. On the other, the threats and weaknesses should be kept at a minimum level. Generally, the marketing plan seeks to expound on the significance of the company in the soft drink market. The plan would provide an effective strategy for market penetration, and sustaining the company’s competitive edge.

 

 

Company Background

  The name of the hypothetical company is Fresh Drinks Company. The core business of the company is to prepare and serve fresh drinks to a variety of customers across America and the international market. The idea to start the company can be attributed to the changes in health life styles in the recent world (Ferrell, 2014). 

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CRJ 310 Assignment 2 Law Enforcement and Policing Part 2

Practical Effects and Provisions placed on the Country Sheriff’s Office contained in the Bill of Rights There are various practical effects and provisions that have been placed on the county sheriff’s office as contained in the bill of rights. The provisions and practical effects protect the rights of the public officers in this agency Florida State and USA in general. To start with, the officers in this agency are given the right to engage in political activity. On the other hand, they may not be coerced to engage in the same political activity. This protects the rights of the officers as American citizens (Andrew, 2008). With respect to an officer who is under interrogation or investigation. There are several provisions that should be taken into consideration. On the fore, the investigation and interrogation will be undertaken at a reasonable hour, preferably normal working hours of the officer in the county sheriff’s office. In addition, the public officer should be well informed of the undertaking prior the interrogation.

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CRJ 310 Assignment 1 Law Enforcement and Policing Part 1

LAW ENFORCEMENT AND POLICING

Basic Organizational Structure, Purposes, and Functions of the Sheriff’s Office

The law enforcement agency that I selected is the Sheriff’s Office. The agency organizational structure is guided by both the constitution of the United States and the constitution of Florida. Generally, the county sheriff, and the under-sheriffs head the county sheriff’s office (William, 2003). The under-sheriffs are appointed by the sheriff if they minimum threshold of employment. The county sheriff’s office is divided into three major departments: operations division, administrative division, and the professional standards division. These divisions have specific duties to undertake that are in tandem with the general objective of the county sheriff’s office. The operations division is further divided into four that is jail security section, jail compliance section, and the court service section. The jail security section undertakes day shift security, evening shift security, and facility maintenance.

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ACC 557 Assignment 1: Review of Accounting Ethics

ACC 557 Assignment 1

Review of Accounting Ethics

Given the corporate ethical breaches in recent times, assess whether or not you believe that the current business and regulatory environment is micro conducive to ethical behaviour. Provide support for your answer

Ethics in business is an issue of significance for the success of an organization (Lowthrope, 1998). Recently, there have been a number of corporate ethical breaches reported. A huge percentage of the public and other stakeholders have the feeling that the benchmarks in ethics have been violated. There is no honesty in most business transactions and dealings. In the profession of accounting, ethics should be the building block of accounting activities. Clients depend on the accountants for impartial data about their company. The accounting job requires accuracy and keen observation of ethical standards. A country economic stability depends mostly on very independent audits and financial statements.

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Assignment 1: Project Proposal

Renovation of Security System and Installation of CCTV Cameras Project Proposal

Project Portfolio Management Method

The overall objective of project portfolio management is to identify the optimal mix of resources for delivery and to create a schedule of activities that will best attain a business’s financial and operational goals. At the same time project portfolio management should honour strategic objectives, customers’ imposed constraints, and other external factors to the business (Larson & Gray, 2011). The project portfolio management technique that is appropriate for this project is a heuristic model.  In addition to the heuristic model, the following project portfolio management tools will be used for the project: a systematic approach of projects evaluation, resource planning, tracking of costs and benefits, cost benefit analysis, progress reports, and communication mechanism.

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ACC 557 Assignment 3: You Are an Investment Analyst

Assignment 3: You Are an Investment Analyst

Pepsi Vs Coca-Cola Company

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Assignment 3: You Are an Investment Analyst

Pepsi Vs Coca-Cola Company

Coca-cola Company Profile

            The coca-cola company was established in the year 1919 as a beverage producing company. This company licenses and owns approximately 500 non-alcoholic beverages. They primarily produce sparkling beverages but they also produced some still beverages such as waters, juices, coffee and teas that are ready to drink among other famous non-alcoholic drinks. Some of the sparkling beverages are Coca-cola, Fanta, Sprite, and Diet coke. The segments of the coca-cola company are: Europe, Eurasia and Africa, Latin America, Pacific, North America, Corporate, and Bottling Investments (Pham, 2012). The company is involved in marketing, making, and selling beverage syrups and bases. The company sells fountain beverages outside the United States to the company’s bottling partners.

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ACC 557 Assignment 4: Long-Term Investment Decisions

 

Assignment 4: Long-Term Investment Decisions

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Assignment 4: Long-Term Investment Decisions

Government Regulation and Government Involvement in a Market Economy

The market is composed of groups of habits whose framework is under rules (Edwin, Bruce, Neil, and Keith 2002). Most of the rules that govern market operation are formulated and enhanced several organs of the government. I support the government involvement in the market economy. The rules set to control the market are very essential as the free market economy will be stunted as observed in many free occur m market economies of this world. The government involvement in the market economy has several major reasons that justify their regulations. The government should regulate the market to protect investors as far as giving out loans is concerned. Market capitalism needs a substantial amount of capital that is needed by most companies.

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ACC 557 Assignment 2: You Are an Entrepreneur

Assignment 2: You Are an Entrepreneur

Type of Business Created

The Service and General Staffing Plan The business that I have created is involved health and fitness services. It emanates from my hobby of body building. I have been involved in body building for a longer period of time, and it would be prudent to convert the hobby into a profit making entity. This business will offer body fitness and health services at a lower price to a low income market, which is untapped in my locality. The vision of this business is to provide quality fitness and health programs; thus, promoting a health society. The strength of this business as compared to existing competitors is that the firm will provide affordable services. In addition, the firm will have competent and experienced staff from the health sector. Specifically, the firm staff will include physiotherapist, doctors, and experienced body builders. The firm will have a centralized design where a single manager will supervise all the workers to reduce the operating expenses.

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LEG 500 Assignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

Assignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

 

Ethical issues in Marketing and Advertising, Intellectual Property, and Regulation of Product Safety

Ethics are the values and moral principles that govern and guide the decisions and actions of a group or an individual. They give directions on how to act justly and rightly when faced with moral issues and dilemmas. They are various ethical issues that relate to marketing and advertising, intellectual property, and regulation of product safety. The ethical framework in marketing involves five guidelines that relate to the ethical issues in question. First, it is prudent to understand that ethics is concerned with personal values and moral principles. Second, laws are the society’s standards and vales that may be enforceable in the court of law. Another consideration is that there are numerous scenarios in which judgement would play a huge role in legal and ethical boundaries. In addition, actions and decisions that are legal technically may be viewed as unethical while actions that may be considered to be ethical may not be regarded as legal.

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Assignment 2: Ethics and Corporate Responsibility in the Workplace and the World

Assignment 2: Ethics and Corporate Responsibility in the Workplace and the World

Stakeholders in PharmaCARE Scenario

A stakeholder is an organization or group or a person that has a concern or interest in a certain organization or scenario. The stakeholders may affect or be affected by the company’s objectives, policies, and actions. For example, the stakeholders of the company may be directors, creditors, governments, employees, suppliers, and the society from which the organization operates (Halbert, & Ingulli, 2012). The stakeholders of the organization are not always equal. Each of the stakeholders has a different impact on the organization. There are various stakeholders in the PharmaCARE scenario. To start with, the healers in Colberia are stakeholders of the company. They share information about the indigenous cure. They are significant since the form a great contribution to the company’s research and drugs manufacturing. Second, the Coleberians are part of the company’s stakeholders. They provide cheap labor to the company. They harvest plants that are needed as raw materials for the company.

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Assignment 1: Employment-At-Will Doctrine

Assignment 1: Employment-At-Will Doctrine

 

 

Employment-At-Will Doctrine Summary and Evaluation of the Eight Scenarios Most workers in the United States believe that an effective job performance should be rewarded and recognized with motivators such as job security. Despite this perception, the employees’ expectation that they will not be relieved from their job in case of low productivity has been diminished by massive lay off of workers in the recent years. Nearing the end of 19th Century, it had been legal to terminate employment by either the employer or the employee for any reason (Halbert & Ingulli, 2012). The employment-at-will doctrine states that where an employee does not have any written employment contract and the employment term is indefinite then the employer can terminate the worker for good cause, bad cause, or no cause at all. Initially, the courts view on employee-employer relationship is that of equal footing as far as bargaining power is concerned. The employment-at-will doctrine stipulates that an individual should have a free will to enter in a particular employment contract.

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Assignment 1: Financial Research Report

Assignment 1: Financial Research Report

U.S Publicly Traded Company and the Significant Factors Driving the Decision

The U.S publicly traded company that I would advise my client to invest in is eBay. This company is the global leader in online trading community. There are various significant factors that will drive my decision as a financial manager in investing in this company. On the fore, technological factors are important in making the investment decision. At present, the technological changes are more rapid as compared to the past. The advanced technology is essential in enhancing productivity of labor and capital. The net benefit of having the new technology is an issue that most investor should look in the present world. The benefits gained from the technological costs influence the investment decision (Brigham, & Ehrhardt, 2014). As far as eBay is concerned, the decision to invest in the company is greatly influenced by technological factors. This company’s activities are majorly done over the internet. Therefore, the company strategy in adapting to the dynamic technology is an issue to consider before investing in the company.

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Assignment 5: Organizational Change and Personal Leadership Development Plan

Assignment 5: Organizational Change and Personal Leadership Development Plan

Practices that Successful Project Managers apply in exercising their Leadership and Management Roles

There are several specific practices that project managers apply in exercising their project leadership and management roles overall. On the fore, successful project managers plan their work by using a document that details the project definition. Planning is an essential aspect in the success of the project. Beginning the project without making the necessary definition always leads to project failure. Time spent in effectively planning for the project would significantly reduced the duration and cost of the project (Kloppenborg, Shriberg, & Venkatraman, 2003). In addition, the quality during the life of the project will be enhanced. Project definition is often the primary deliverable from the process of planning and elaborated on all project aspects.

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Assignment 4: Building of Memory: Managing Creativity Through Action

Assignment 4: Building of Memory: Managing Creativity Through Action

Change Management Techniques

Change management is the implementation of a structured approach and set of tools utilized in leading the employees’ side of change to attain the desired results (Kloppenborg, Shriberg, & Venkatraman, 2003). The Yad Vashem project was very technical and required energetic and enthusiastic project team members. There were many challenges facing the project, and there was need to manage and enhance the morale of the team members working in the Yad Vashem memorial site project. There are specific change management techniques that would be essential in managing the morale of the team members. To start with, Shimon Komfield should have collaborated on the solutions for the project with all the team members impacted. Once there is need for improvements in the project, the project manager should actively seek the team members input, and test several ideas to identify how they affect the team members. This approach not only reveals their concerns but also gives chance to every team members to contribute in the development of the solutions.

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Assignment 3: Developing a Missile: The Power of Autonomy and Learning

Assignment 3: Developing a Missile: The Power of Autonomy and Learning

 

Vision Statement for the Team Project

The vision statement for the Joint Air-Surface Standoff Missile Program is to inspire and encourage autonomy in the development of the missile project. We want to use the best skill in our possession to deliver perfect project deliverables, and enhance the level of satisfaction of all the project stakeholders. We want to become the foremost service provider as far as the project is concerned, and ensure that the individuals who participate in the project are duly recognized for the hardship and sacrifices they make in having a successful project. Our main objective is to provide meaningful deliverables that would satisfy every stakeholder, and also motivate the staff engaged in the project through meaningful and sufficient rewards. Finally, we want to be responsible citizen by participating in environmental conservation and various development programs in the community.

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Assignment 2: Wooden on Leadership

Assignment 2: Wooden on Leadership

 

John Wooden’s Pyramid of Success and Today’s Business Environment

The recent business environment has seen an increase in high levels of change and uncertainty. Most of the industries have experienced a rapid change in their structure and level of competitiveness. The organization of my concern is Microsoft Corporation. This company has been dominant in the software industry for long. In addition, the company has diversified into other industries such as the mobile manufacturing industry. This business environment has experienced rapid change in technology and constant innovation. Furthermore, the organization has to respond to and understand the ever increasing customer needs and demands. Understanding customers’ needs is aimed at coming up with agile supply chains and reduce the numerous risks in the dynamic, volatile, and competitive environment.

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Assignment 1: A Peaceful Evacuation: Building a Multi-Project Battalion by Leading

Assignment 1: A Peaceful Evacuation: Building a Multi-Project Battalion by Leading Upward

 

Leadership Style of Lieutenant Colonel Yaron The leadership style employed by Lieutenant Colonel Yaron is affiliative leadership style. This leadership style operates to come up with emotional bonds that create a feeling of belonging and bonding in a certain organization. Basically, the affiliative leadership style means that people come first (Kloppenborg, Shriberg, & Venkatra, 2003). It works best in situations of stress, when there is need of healing from trauma, or when a certain group need to rebuild trust within the team. This style of leadership should be used together with other styles since reliance on nurturing and praise may encourage poor performance. In this case, Colonel Yaron made use of an authoritative leadership style to mobilize his battalion towards the vision of the project and concentrate on the final goals. There are various examples that demonstrate leadership actions and behaviour of Colonel Yaron. To start with, the first example concerns the reactions of one officer on his presentation. The officer had different feelings on the Lieutenant presentation.

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